OXO Bicycle Helmet

This project explores brand-driven product design, focusing on the development of a bicycle helmet shell that aligns with a chosen brand’s identity. Through extensive brand analysis, market research, and design exploration, a helmet is conceptualized to reflect the brand’s values while maintaining adherence to safety standards and functional considerations. The process involves sketching, prototyping, and clay modeling, refining the form and aesthetics to create a compelling, brand-cohesive design. Groups will make a helmet using a dummy head and Plastiline modeling clay.

Our group decided on the brand OXO, focusing on designing an urban bicycle helmet.